Roti(whole wheat bread) is staple food item for the majority of us Indians.Not sure how naan(white flour bread) bacame synonymous with Indian cuisine here in the US. Simply switching from white to wheat bread can reduce the risk of heart disease by 20%.Read More
The US has 5% of the world population but we are consuming 52% of the world medicines. Why?
The US has 70% overweight prevalence including 36% obesity. Why?
The per person per day meat consumption in the US is 330 gms as compared to 220 gms for Europe and 160 gms for China. Why?
60% of adult US population does not know about BMI, the body mass index. Why?
The global obesity report 2016 ~ What chance does the United States have to stop the rise of obesity by 2025? Zero, the study says. Why?
There are so many Whys. If these Whys bother you, you may agree that we need to disrupt the way we eat or drink, hence the Nirmal for Disruptive Eating. We rely on three things:
- Start eating ‘Whole grain’ – 40% Americans don’t eat whole grain at all and who eats is not even 15% of those recommended, see link below:
First thing first, white breads and white rice are not whole grain. But the bigger problem is we eat so much white breads that whole wheat breads are costlier than white breads. Watch out for the glycemic index of food items you eat.
- You don’t need ‘Meat for Protein’ - Focus on plant proteins like lentils, Nutrigget, tofu (both made from soyabean) and other legumes which has more or equal protein with much less fat at far less price. Lentils and other legumes are the cheapest source of protein and the dietary fiber.
- The world is not becoming vegetarian overnight - Focus on the Goat meat – healthier than even chicken and the most sustainable meat.Time to think about the water foot-prints of food items. See link below for MSU extension center article:
- Indian cuisine is Curry based.The Curry is a type of liquid seasoning or sauce made of at least one vegetable namely onion, tomato or spinach as the base and mixed with plethora of spices or seasonings (mainly turmeric, cumin, coriander) and water. Some curries do use dairy cream. So when you order at Nirmal cafe or any Indian restaurant say Tofu tikka masala or chicken tikka masala, we would take Tikka Masala curry, put tofu or cooked chicken into it, boil it for 5 minutes, your entree is ready, that simple. See our menu how you can make your own entree with 12 types of Curry.
- But yes if you are in hurry, use Curry to mix with your plate of Pasta, Noodles or rice to make it tastier.Or as a spread for your burger or dressings for salad. Once you have our curry in your refrigerator, you are an Indian chef par excellence, period.
- The Curry makes the food tastier because it uses 200 ingredients or spices out of 381 known so far.One caveat here, chili or pepper makes food spicy hot not Turmeric or other spices. Please read the scientific explanation~
Now you can buy the same restaurant quality Curry at your nearby grocers or Amazon.com in very near future. Because HPP (high pressure pasteurization) extends the shelf-life without using any preservatives or food addititives. Your gourmet journey starts with $3 for 8 Oz of Curry
- Lentils and the Goat meat, 2 key items for our mission, are staple food items in Indian cuisine, India being 2nd largest producer of both. By the way Canada is the largest producer of lentils.
- Because our stomach is limited and as we are eating more whole grain, we are eating less meat, hence avoiding the excess fat and saturated fats.
If someone agrees that eating more plant proteins, more whole grain, more vegetables, less and better meat are the ingredients of the healthy and affordable eating, go for Indian food. We make it that simple. 2 data points in support of our mission.
- The obesity rate for the Asians including Indians in the US is 12% as compared to 36% for the general population. Our food and eating style does play the main role as we Asians are not fitness freaks.
- India has 500 million vegetarians, 42% of its population and 65% of total vegetarians in the world. The credit goes to our ‘Curry’, period. The US has only 10% vegetarians and China has 5%.
First, the health equality is the key to fight the income and educational inequality – 3 components of the social inequality. The obesity and overweight prevalence does impact the quality of life.
Second, if you #EatRight, you make #EatingHealthyCheaper for your community. The whole wheat breads are perfect example.
Third, 64% of the world agriculture land is used for animals’ feed, not sustainable. The less meat consumption is the way to go and the Curry makes vegetarian eating easier and tastier.
Fourth, eat more lentils, beans and goat meat and become part of fight against global hunger and poverty. Please read our blog post – Lentils and Goat could be the key to fight global hunger and poverty.
And at last but not the least.
If 100 million people in the US skip meat one day per week, total savings of meat would be whopping 3.6 billion pound a year. The meat consumption alone accounts for 21% of the greenhouse gases, more than that emitted by all modes of transportation from the aero-planes to the motor-bikes.